02 March 2006

Репутация России стоит 663 миллиарда $$.

Телеграф.

Иностранцы, как и 30 лет назад, уважают Россию лишь за спорт и балет, а политические и экономические успехи последних лет практически никак не отразились на имидже страны. К такому выводу пришел исследователь Саймон Анхольт, взявшийся подсчитать долларовый эквивалент стоимости репутации страны. Однако даже одного спорта и балета достаточно, чтобы, по версии Анхольта, бренд "Россия" стоил 663 млрд. долларов — на 13% больше всего российского ВВП.

The reputation of Russia is only worth US$663 billion—an accurate figure or usual Western under-estimation of Russian potential? This absurdly low figure is based on sport and ballet alone! The political and economic success of Russia over the past 15 years is hardly even taken into account, to say nothing of her natural resources and contributions to the energy sector.

1 comment:

Unknown said...

113% of the Russian GDP. Not sure how you can consider this a "typical Western underestimation". (Such a thing exists only in your wounded pride and bountiful imagination, but that is ok. You are entitled to those.)

Are you debating what Russia's GDP is? Would you be likewise offended by a figure of $12,770,000,000,000 value for the "Reputation of America"? After all, that figure is only 100% of US GDP, so a signicantly smaller proportion than the $663 milliard cited in this article.

If you are not likewise offended by that figure ... than I would suggest that you are the one with a bias and double-standard. Sorry to say that and hope you are not offended - but taking a step back would be most helpful.

By the way, not sure what it is with the cyrillic font that you use, but it seems to give my browser trouble. If I mistranslated something, I apologize.